RELIABLE MARKETING-CLOUD-CONSULTANT TEST VOUCHER - NEW MARKETING-CLOUD-CONSULTANT DUMPS EBOOK

Reliable Marketing-Cloud-Consultant Test Voucher - New Marketing-Cloud-Consultant Dumps Ebook

Reliable Marketing-Cloud-Consultant Test Voucher - New Marketing-Cloud-Consultant Dumps Ebook

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q93-Q98):

NEW QUESTION # 93
A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet. Individuals should only be allowed to enter once, and the winner will be selected randomly. All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter.
Which two components are appropriate for this solution? (Choose two.)

  • A. Microsite with Web Collect to store entrants on a data extension.
  • B. Microsite with Smart Capture to store entrants on a data extension.
  • C. Data Extension with double opt-in status defined.
  • D. Send Email Activity with a link to a subscription center.

Answer: B,C

Explanation:
Web collect works with lists only, not data extensions.


NEW QUESTION # 94
A retail company does business in both the United States and Canad
a. They have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.
Which two questions should be asked to determine a data/segmentation strategy?
Choose 2 answers

  • A. Will customers be able to sign up for the loyalty program at the store?
  • B. Is the purpose of these emails for acquisition or retention or transactional?
  • C. Will "Version" values/meanings change, precluding reusable AMPscript?
  • D. Will a lookup table is needed for a dynamic From Name?

Answer: B,D


NEW QUESTION # 95
Northern Trail Outfitters is migrating from a legacy emailing tool to Marketing Cloud. As part of the migration, they have to go through a security review. Their data privacy team has made it clear that the data in the sandbox should never be mixed with data in production during testing cycles.
What recommendation would a consultant provide on the architecture to fulfill this requirement?

  • A. Use Subscriber Filter per business unit to filter production from test data.
  • B. Ensure test sends are done from data extensions with attribute 'Is Testing'.
  • C. Create one or more additional business units for testing.
  • D. Implement two separate Marketing Cloud instances.

Answer: D

Explanation:
Comprehensive and Detailed Explanation:
The correct answer is A - Implement two separate Marketing Cloud instances.
* To fully segregate test data (sandbox) from production data with zero risk of mixing, separate instances are necessary.
* Business Units (BU) would still share the same All Subscribers list - so using BUs alone is not sufficient for strict separation.
#Why others are wrong:
* B and D: Filtering doesn't prevent accidental cross-contamination.
* C: Business Units are logical partitions, but not physical - they still share the same SubscriberKey space at the instance level.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - Sandbox vs Production in Marketing Cloud:
"For true separation of test and production data in Marketing Cloud, separate instances are required. Business Units do not guarantee complete data segregation." (Source:https://help.salesforce.com/s/articleView?id=sf.mc_es_sandbox_testing.htm)
-


NEW QUESTION # 96
Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information.
Which activities would Marketing Cloud use to automate this campaign?

  • A. Import Mobile Contacts and Outbound Send
  • B. Import Mobile Contacts and Send SMS
  • C. Refresh Mobile Filtered List and Outbound Send
  • D. Refresh Mobile Filtered List and Send SMS

Answer: D

Explanation:
To automate a weekly SMS message to contacts who have a birthday that week, the Refresh Mobile Filtered List activity can be used to update the filtered list based on the birth date criteria. The Outbound Send activity can then be used to send the SMS message to the contacts in the filtered list. References:
https://help.salesforce.com/s/articleView?id=sf.mc_moc_refresh_mobile_filtered_list.htm&type=5https://help.sa


NEW QUESTION # 97
Subscribers are collected on a customer's website whose subscription database of record is Salesforce Marketing Cloud. The customer sends up to 5 emails per week based on subscriber activity.
The list is:
* Compiled in a database in the website Content Management System (CMS).
* Imported into Marketing Cloud nightly at 11 p.m.
What action should be taken if a third party is sending a message for the customer outside of the Marketing Cloud?

  • A. Engagement metrics will be passed into Marketing Cloud.
  • B. They will need to integrate with the Marketing Cloud SOAP API.
  • C. The third-party send list should be pulled from the CMS
  • D. Unsubscribes should be synchronized between senders.

Answer: B


NEW QUESTION # 98
......

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